The Pfizer Healthcare Hubs
Digital solutions for the improvement of patient healthcare
The Pfizer Healthcare Hubs in Berlin and Freiburg connect the Pfizer concern with digital innovators from the healthcare segment.
Apps, telemedicine and Industry 4.0 – digitalisation has firmly established itself in the healthcare sector with numerous new and creative solutions. The objectives are diverse: making the everyday lives of physicians and patients easier, improving the results of therapy or enabling patients faster access to innovative medicines. We founded the Healthcare Hub Berlin in 2014 to make the best of these opportunities. A forum for ideas that breaks new ground in healthcare. Four years later, this was followed by the founding of the Pfizer Healthcare Hub Freiburg at the company’s local production facility.
Our two German hubs in Berlin and Freiburg cover a broad spectrum of topics − ranging from pharmaceutical manufacturing to meaningful additions to therapies. For instance, the Berlin Hub focuses on digital solutions beyond the pill, which complement existing products and therapies to the benefit of both physicians and patients. The Hub in Freiburg focuses on the combination of life-sciences with technological issues and develops innovative and sustainable solutions for the manufacturing of pharmaceuticals in collaboration with digital pioneers. Our two hub sites link Berlin’s vibrant start-up ecosystem with the economically strong and innovative Baden-Württemberg region. We work hand-in-hand in this context and the network we have established is the backbone of the Pfizer innovation axis in Germany.
We offer start-ups, spin-offs und tech-companies perfectly tailored collaboration concepts for the realisation of their ideas. Together with these digital innovators, we work in co-creation on digital solutions and intentionally avoid taking the role of an accelerator or incubator. As a matter of fact, our collaborations are all flexible and individualised to meet our partners’ needs. We make things happen. With mentoring by the Pfizer network of experts in areas such as medicine, production and market access, to sales partnerships, market know-hows and access to the Pfizer network and its hubs in 15 countries, we provide support that is always precisely coordinated with respective needs.
In this way, we create digital solutions that meaningfully complement and further refine our therapies and production processes: together and on a level playing field.