Events

Focus topics at DMEA: AI, health data, interoperability, and secure digital solutions

DMEA is widely recognized as a central platform for the digital transformation of healthcare. The goal of the event is to connect stakeholders from healthcare delivery, industry, science, and politics—and to bring digital solutions into real‑world practice.
The thematic focus of DMEA 2026 will be on practical, scalable, and regulatory‑compliant digital health solutions.

Meet the Hub Team

Pfizer is using DMEA 2026 as an opportunity to exchange ideas with experts, decision‑makers, and potential cooperation partners from the startup and innovation ecosystem.
The Pfizer strategic innovation team will be on site throughout the event and looks forward to personal conversations, especially around the following topics:

• How can digital solutions meaningfully support therapies?
• What role does AI play in early detection, clinical decision support, and patient management?
• How can digital solutions enhance patient engagement and retention?
• How can sustainable process optimization be achieved in development and production?

• When: April 21–23, 2026
• Where: Messe Berlin
• Pfizer booth: Hall 2.2 | Booth C‑115

The Pfizer team looks forward to exchanging perspectives on experiences, use cases, and the potential of new digital technologies – come visit us at hall 2.2 | Booth C‑115!

About smartXhealth

Advancing innovation processes in healthcare, accelerating the translation of innovations into practice, connecting regional stakeholders, and providing new impetus – this is the mission of the smartXhealth innovation platform. The initiative is supported by five partners: BadenCampus, Campus Technologies Freiburg, Freiburg Wirtschaft Touristik und Messe GmbH (FWTM), University of Freiburg, and University Medical Center Freiburg. The smartXhealth connect event series places a strong emphasis on personal exchange and dialogue.

• When: Thursday, February 5, 2026, 5:00–8:00 p.m.
• Where: Virtual Identity AG, Freiburg
• Participation: Free of charge; places are limited

Who should attend smartXhealth connect?

• Start-ups in digital health and medtech
• Representatives from hospitals, research, and healthcare delivery
• Companies from the healthcare industry
• Innovation managers and decision-makers
• Anyone interested in actively shaping the healthcare ecosystem

Meet the Hub Team

The complexity of quantum computing, sensing, and communication poses a challenge for individual stakeholders to achieve progress in isolation. Translating quantum research into market‑ready technologies therefore requires close collaboration between academic institutions, technology companies, research laboratories, start‑ups, and public initiatives.

In the context of a process optimization project, Peter Neske, Innovation Lead at the Pfizer Healthcare Hub Freiburg, has established a network in the field of quantum technology. In a short impulse talk, he will share his insights and key learnings, addressing the question of how diverse stakeholders can successfully collaborate to advance quantum innovation.

The session will be followed by time for questions, discussion, and informal exchange.

Automation, robotics, and AI are driving forces for innovation, efficiency, and security in healthcare. As key technologies, they have the potential to tackle some of the most pressing challenges of our time, promising impactful solutions and relief. Experts from industry, research, and medicine will explore the opportunities and challenges these innovative technologies present.

The event takes place once a year at a key location for the health industry in THE LÄND. This year, the TREFFpunkt Health Industry will be held in Stuttgart. The event is organized by BIOPRO Baden-Württemberg, with BioRegio STERN as this year’s regional partner.

• When: March 19, 2026
• Where: Hospitalhof Stuttgart
• Participation is free of charge.

Why you should join

• Be inspired by engaging talks, discussions, and interviews on trends, innovations, and technologies such as AI & robotics in medicine.
• Expand your network, connect with new partners, and explore opportunities for collaboration.
• Discover the health industry in Stuttgart, one of THE LÄND’s key regions.
• Exchange experiences, discuss challenges, and develop new ideas for the future together.
• Meet the hub team: The Pfizer Healthcare Hub Freiburg team will be there and looks forward to an intensive and inspiring exchange.

The electronic health record (EHR) is live, the AI Act is about to take full effect, and healthcare is at the center of political debate. The Digital Health Conference serves as a platform for stakeholders from politics, industry, and startups to shape the future of digital healthcare and develop sustainable, innovative solutions for the many challenges in the health sector. Key questions include:

• How can digital applications be embedded in a sustainable, patient-centered way?
• What political and structural conditions are needed?
• How do we accelerate implementation?

Through keynotes, panels, and workshops, the conference will also present solutions to pressing issues such as workforce shortages, rising costs, and the integration of AI and Big Data.

• Where: KOSMOS Berlin, Karl-Marx-Allee 131A, 10243 Berlin
• When: November 25, 2025 | Doors open at 09:00

Program highlights

• Opening keynote by Federal Minister of Health Nina Warken
• Panel: “Next Health – Perspectives for the Future of Care”
• Panel: “In the Era of EHDS: How Do Data, Research, and Industry Come Together?” featuring Patrick van der Loo, Country President Germany at Pfizer

Meet the Hub Team

The Healthcare Hub team will be on site to explore the potential of new technologies and answer questions about collaborations between Pfizer and startups.