News

The focus was on the discussion of the topic “Traditional Pharma Model vs. Modern DiGA Strategies - Challenges in HCP Outreach for DiGAs”. The event was initiated with a keynote speech titled “DTx Partnerships between Start-up and Pharma - Learnings and Experiences” by Thorsten Mintel, Director Strategic Innovation at Pfizer. This was followed by an open discussion round where various aspects were highlighted:

1. Current Status and Challenges in HCP Engagement by DiGAs: It was discussed where DiGAs currently stand, the hurdles they face in their implementation, and how the interaction with HPCs can be improved. 
2. Comparison between DiGAs and Traditional Pharma: The discussion also focused on the advantages and disadvantages of DiGAs compared to the traditional pharmaceutical industry. 
3. Increasing the Acceptance of DiGAs: Experts discussed ways to enhance the acceptance of DiGAs. 

Among the experts sharing their insights were Dr. Hanne Horvath, founder of Hello Better, and Michael Erdmann, Director HCP Health at Kaia Health. Additionally, Marcus Bergler, DiGA Go to Market Expert, and Nicholas Rosen, Founder & CEO of Exaris Solutions, were part of the discussion. Joachim Hirt, Commercial Director at Inizio Engage, and Thorsten Mintel, Director Strategic Innovation at Pfizer also contributed valuable expertise and together brought diverse perspectives into the discussion.

The experts emphasized, among other things, the importance of creating awareness among physicians about DiGAs and explained that many physicians are not familiar with the prescription process and use of DiGAs. Furthermore, the importance of targeted targeting and segmentation for the success of DiGAs was highlighted, including an omnichannel approach. In addition, they emphasized that direct sales are also a crucial success factor for the marketing of DiGAs.

The event provided a platform for the exchange and discussion of key topics related to DiGAs. Participants had the opportunity to establish valuable contacts and engage in discussions with leading experts. The event offered valuable insights into current challenges and potential solutions to shape the future of DiGAs. The topics of awareness, targeting, and segmentation continue to be of great importance for shaping the future of DiGAs.

In collaboration with Selfapy, our cooperation partner in DiGA for chronic pain, the Healthcare Hub presented the topic of DiGA and highlighted what is important in cooperations and where there is potential for improvement in the still fairly new market. It became clear that only if manufacturers and health insurers can establish smooth and customer-friendly processes DiGA can make a significant contribution to the health of the population.

The conclusion of the E-Health Salon on topics such as the current status quo, licensing and cooperation opportunities in the DiGA area was clear: Although success stories such as Selfapy have already been written, the German healthcare system still has many lessons to learn. The processes around DiGA must be further optimized in order to make the digital applications available to patients more quickly.

The E-Health Salon not only offered the opportunity to gather important insights, but also enabled the establishment of new contacts, interesting discussions and the exchange of valuable information. This once again made the event a highlight for us.

We are eagerly looking forward to the next event next year and are looking forward to sharing more exciting developments and insights in healthcare.

Venture capital, public funding programs, grants, guarantees and participations – which financing options are suitable for my project? Who can advise on life science startups? And which competitions are suitable for my startup? Anyone who starts a business has many and specific questions. The online portal startupbw.de provides the right answers.

The funding offered by the Baden-Württemberg state government for the development of innovative technologies and business models has been continuously expanded and further developed in recent years. The programs address different target groups in all phases of development: from the pre-startup phase to the growth phase to the internationalization of a company. In order to make it easier for founders to find suitable support services, startupbw.de has evolved from a campaign page to an information and communication platform.  

Pfizer Healthcare Hub at startupbw 

As an active player in the Freiburg startup ecosystem and a B2B partner of Start-up BW, the Pfizer Healthcare Hub is represented on the online portal in many ways – for example, in connection with the BadenCampus Startup Lab or as a partner of the Smart Green Accelerator's GROW program.

"With the online portal, we are making a contribution to communicating the extensive range of funding offers even better and establishing contact opportunities between the founders and the numerous players involved in regional startup and startup funding," says Dr. Nicole Hoffmeister-Kraut, Minister of Economic Affairs, Labour and Tourism.

At this year's ceremony, the virtual reality simulation training developed by Pfizer in cooperation with 3spin Learning was awarded a Brandon Hall Award. The coveted award was given to Pfizer and 3spin Learning for the successful use of virtual environments in learning applications ("Best Use of Virtual Worlds for Learning"): "Pfizer's hands-on VR stroke training in the virtual world '3spin Learning' revolutionizes medical education," the Brandon Hall Group said on its website about the decision. 

The training was developed by the "Medical Education Transfer" department together with the startup 3spin Learning and Prof. Dr. Sobesky as well as Prof. Dr. Pfeilschifter from the University Hospital Frankfurt and was used for the first time in May 2023 at the Stroke Unit Starter Course.  

Servet Yilmaz, Manager Customer Education, initiated the cooperation with 3spin. "We are very pleased about this recognition. For us, the award is a nice confirmation that it is always worthwhile to look for new innovative solutions." 

We are delighted about the award and congratulate everyone involved on this great success!