
Technology and knowledge transfer in the Upper Rhine region: KTUR Innovation Day on April 12
Inspiring plenary sessions, impactful workshops and targeted one-to-one meetings for technology and knowledge transfer: The Innovation Day Upper Rhine will bring together researchers, startups, companies and technology transfer offices from the Upper Rhine valley and beyond for a whole day of exchanges, knowledge sharing and meetings on technology transfer.
These topics will be addressed:
- Deeptech
- Industrial transition
- Digital transition
- Sustainable development
- Health innovation
- Social innovation
The event will focus on major drivers of knowledge and technological transfer, fundings and collaborations: Expect three plenary sessions, more than 15 workshops, a "Walk of the Best" to highlight innovative startups from the Upper Rhine and more than 500 business meetings.
Why participate as a startup:
- find new business and markets for your cutting-edge technology
- generate fresh leads and meet new contacts in a time and cost-efficient way
- initiate and arrange promising pre-scheduled one-to-one meetings at the event
Why participate as a company as a founder:
- come and find the start-ups of tomorrow
- initiate and arrange promising pre-scheduled one-to-one meetings at the event
- find partners to discuss new technology and innovative solutions
Why participate as a company:
- publish and showcase your products, projects, services, or business needs to event participants
- stay ahead of your competitors by using innovations developed by university research units
- initiate and arrange promising pre-scheduled one-to-one meetings at the event
Get in contact with the Pfizer Healthcare Hub Team
Peter Neske, Innovation Lead at the Pfizer Healthcare Hub Freiburg will participate at the plenary session about Health Innovation:
- Health Innovation: How academic research creates disruptive innovations in health
- Time : 18:00 - 18:45
- Room : Aula - Palais Universitaire de Strasbourg (9, Place de l'Université 67000 Strasbourg)
Other participants of the plenary will be:
• Thomas Baumert - Director of the Institute for Research on Viral and Hepatic Diseases / of the Inserm UMR_S1110 unit in Strasbourg / of the HepSYS Excellence Laboratory at the University of Strasbourg and University Professor-Practitioner at the Hepatodigestive Pole of the Hepatogastroenterology Department of the University Hospitals of Strasbourg
• Prof. Dr. h.c. Andrea Schenker-Wicki - President at EUCOR and Rector at University of Basel
• Prof. Dr. Katja Schenke-Layland - Director at The Natural and Medical Sciences Institute (NMI), Professor of Medical Technologies and Regenerative Medicine in the Department for Women's Health at the University Women's Hospital Tubingen and Dean of the Medical Technology program at the University of Tubingen
• Severine Sigrist - CEO at Defymed
The plenary will be moderated by Annette Gerlach, Journalist at ARTE.
Participation is free of charge but registration is mandatory since the number of participants is limited.

Innovation Manager Certification Course
You want to become an innovation multiplier? You have already gained first experiences as a participant in innovation processes and innovation workshops and have knowledge of the common agile methods? Then sign up for the certification course to become an innovation manager!
The course is organized by the International School of Management in partnership with practitioners from the bwcon Blue Ocean Group. In the blended learning seminar, you will learn the most important things about current technology trends such as AI, Blockchain, Industry 4.0, as well as the toolset of agile methods from the perspective of an innovation facilitator. You'll also learn how to design and facilitate innovation processes.
Measurability of innovations and successful integration of innovation management: Talk of Peter Neske, Innovation Lead at Pfizer Healtcare Hub Freiburg
We at Healthcare Hub Freiburg are excited to contribute to this exciting format with our expertise! Peter Neske, Innovation Lead at Pfizer Healthcare Hub Freiburg, will give insights into the work at the Healthcare Hub on March 10 and will address the following aspects from his experience in innovation management:
Measurability of innovations: Many still measure innovations with the same metrics they use to manage companies - but these fall short and stifle promising efforts at the outset. Which success criteria are suitable for measuring the success of innovative projects?
Successful integration of innovation management into internal structures: Anchoring a corporate culture that promotes and demands innovation is the basis for establishing sustainable innovation management in companies. Agility, communication culture, interdisciplinary teams, methods or mindset: Which are the relevant levers?
These are the contents of the blended learning seminar:
- Toolbox: learning and trying out different formats from current innovation methods as an innovation coach.
- Technologies: Gaining a good basic understanding of the current drivers of digital business models
- Business development: Transforming ideas into marketable products and business models
- Sustainability: Emergence of sustainable business models in the triad of business/ecology/society
- Facilitator Competencies: Imparting tips and tricks in innovation facilitation
- Project work in a team and peer consulting: Work on current innovation topics from your company and learn together from and with the other participants
- Learning from practitioners: Innovation managers report from their everyday work
Who is the course aimed at?
- Career Development: You want to develop professionally and lead innovation and change processes in your company in the future
- Leadership: You are a manager in R&D or product development and would like to integrate current innovation methods into your daily work with your team.
- Informal leadership: You are responsible for leading a team without formal personnel responsibility and would like to use targeted innovation formats to guide the people in the team in tackling new projects in an entrepreneurial way.
We are also looking forward to the keynote speech by Charlotte Schleifenbaum, Dream Consultant at Festool Group on "Nudging Innovations at Festool" and the semianr by Christian Bell, Agile Coach & Business Architect at iteratec GmbH on Scrum in the innovation process.
Costs: 1200,- Euro
Registration is open until January 12, 2022.
More information about the courseHealth 2021: Will the German healthcare system succeed in making the innovation leap?
Digital health applications, electronic patient file and the Hospital Allocation Act: the German healthcare system continues to digitize. These current upheavals in and the healthcare of tomorrow are the topic of "Health 2021 – The Digital Future," Germany's largest healthcare conference, which will be broadcasted live from the Handelsblatt headquarters in Düsseldorf on November 24 and 25.
With a top-class program of keynote speeches, keynotes and panels, the focus for two days will be on the healthcare of tomorrow. In addition to numerous top-class speakers, Aylin Tuzel, Country Manager Germany, Pfizer Deutschland GmbH, will speak on the topic of "Unlocking the future of medicine: A pharma perspective on how digital health can empower patients and help achieve medical breakthroughs" at 10:50 a.m. on November 25.
Click here for the entire program
Pfizer will also have a virtual exhibitor booth to provide information on how and with which projects Pfizer and the Pfizer Healthcare Hub are advancing the digitalization of the healthcare industry.
Visit Pfizer at the virtual exhibition
Register here for the event